Marketbase first began to work as a consultancy for USDA MAP-sponsored program (Market Access Program) in 1990, when it conducted a large reserach project on the French retail sector for WUSATA (Western United States Trade Association).

At the retail food level, clients have included Sara Lee, Buffalo Bill, Perfect Purée of Napa Valley and the French international canning company, Bonduelle.

About 70% of Marketbase's business derives from the food sector.