Marketbase has worked with the USA Dry Pea & Lentil Council
Marketbase has worked with the USA Dry Pea & Lentil Council for six years and has focused its activities on getting US dry pea and lentil products launched into new markets. To date, Marketbase has been responsible for the successful retail launch of:
. US pardina lentils in France and Germany
. US dry peas in Turkey, both in the dry packaged and
. US yellow and green split peas in Russia
Marketbase is also involved in humanitarian aid activities with the USA Dry Pea & Lentil Council and worked extensively in Siberia in 2000-01 on product awareness, in order to increase the acceptability of dry peas and lentils for food aid recipients. Marketbase has now been assigned the region of Sub-Sahara Africa to carry out food aid project work for the USA Dry Pea & Lentil Council. This involves food aid programs in cooperation with NGOs, as well as the development of a pea-based drink fortified with micro-nutrients to be used in school lunch programs and direct feeding programs.